Subscription Price Increase Tracker

What 19 widely used subscriptions cost a new subscriber in the US today, and every change to the prices listed here in the last two years, up or down. Every figure links to the page we read it on.

Last verified · US prices before tax

What popular subscriptions cost now

Streaming video

Streaming video: current US prices for new subscribers
ServicePlanPriceLast changeSource
NetflixStandard with ads$8.99/moMarch 26, 2026help.netflix.com
NetflixStandard$19.99/moMarch 26, 2026help.netflix.com
NetflixPremium$26.99/moMarch 26, 2026help.netflix.com
Disney+With Ads$12.49/moSeptember 23, 2026help.disneyplus.com
Disney+Premium (no ads)$21.49/moSeptember 23, 2026help.disneyplus.com
HuluWith Ads$12.49/moSeptember 23, 2026help.hulu.com
HuluNo Ads$21.49/moSeptember 23, 2026help.hulu.com
HBO MaxBasic with Ads$10.99/moOctober 21, 2025help.hbomax.com
HBO MaxStandard$18.49/moOctober 21, 2025help.hbomax.com
HBO MaxPremium$22.99/moOctober 21, 2025help.hbomax.com
PeacockSelect$8.99/moAugust 18, 2026peacocktv.com
PeacockPremium$12.99/moAugust 18, 2026peacocktv.com
PeacockPremium Plus$19.99/moAugust 18, 2026peacocktv.com
Paramount+Essential$8.99/moJanuary 15, 2026paramountplus.com
Paramount+Premium$13.99/moJanuary 15, 2026paramountplus.com
Apple TVMonthly$14.99/moAugust 28, 2026apple.com
Amazon PrimeMonthly$14.99/moNone since November 6, 2024aboutamazon.com
Amazon PrimeAnnual$139.00/yrNone since November 6, 2024aboutamazon.com
Prime VideoUltra (formerly Ad Free)$4.99/moApril 10, 2026aboutamazon.com
YouTubePremium (individual)$15.99/moApril 10, 2026youtube.com

Music

Music: current US prices for new subscribers
ServicePlanPriceLast changeSource
SpotifyPremium Individual$12.99/moJanuary 15, 2026spotify.com
SpotifyPremium Duo$18.99/moJanuary 15, 2026spotify.com
SpotifyPremium Family$21.99/moJanuary 15, 2026spotify.com
Apple MusicIndividual$11.99/moJuly 17, 2026apple.com
YouTubeMusic Premium (individual)$11.99/moApril 10, 2026youtube.com

Cloud and software

Cloud and software: current US prices for new subscribers
ServicePlanPriceLast changeSource
iCloud+50 GB$0.99/moNone since November 6, 2024support.apple.com
iCloud+200 GB$2.99/moNone since November 6, 2024support.apple.com
iCloud+2 TB$9.99/moNone since November 6, 2024support.apple.com
Google OneBasic (100 GB)$1.99/moNone since November 6, 2024one.google.com
Google OneGoogle AI Plus (2 TB)$9.99/moNone since November 6, 2024one.google.com
Microsoft 365Personal$9.99/moJanuary 16, 2025microsoft.com
Microsoft 365Family$12.99/moJanuary 16, 2025microsoft.com
AdobeCreative Cloud Pro (formerly All Apps), annual plan billed monthly$69.99/moJune 17, 2025adobe.com
AdobePhotography (1 TB), annual plan billed monthly$19.99/moNone since November 6, 2024adobe.com

Gaming

Gaming: current US prices for new subscribers
ServicePlanPriceLast changeSource
Xbox Game PassUltimate$22.99/moApril 21, 2026xbox.com
Xbox Game PassPC Game Pass$13.99/moApril 21, 2026xbox.com
Xbox Game PassPremium$14.99/moNone since November 6, 2024xbox.com
Xbox Game PassEssential$9.99/moNone since November 6, 2024xbox.com
PlayStation PlusEssential (1 month)$10.99/moMay 20, 2026playstation.com
PlayStation PlusExtra (1 month)$16.99/moMay 20, 2026playstation.com
PlayStation PlusPremium (1 month)$19.99/moMay 20, 2026playstation.com
Nintendo Switch OnlineIndividual (12 months)$19.99/yrNone since November 6, 2024nintendo.com
Nintendo Switch Online+ Expansion Pack, individual (12 months)$49.99/yrNone since November 6, 2024nintendo.com

Price changes in the last two years

42 price changes to the plans listed here took effect for new subscribers between November 6, 2024 and November 6, 2026: 40 increases and 2 cuts, newest first.

Subscription price changes in the last 24 months
ServicePlanWasNowChangeEffectiveSource
Disney+With Ads$11.99/mo$12.49/mo+$0.50 (+4%)September 23, 2026tvline.com
Disney+Premium (no ads)$18.99/mo$21.49/mo+$2.50 (+13%)September 23, 2026tvline.com
HuluWith Ads$11.99/mo$12.49/mo+$0.50 (+4%)September 23, 2026tvline.com
HuluNo Ads$18.99/mo$21.49/mo+$2.50 (+13%)September 23, 2026tvline.com
Apple TVMonthly$12.99/mo$14.99/mo+$2.00 (+15%)August 28, 2026macrumors.com
PeacockSelect$7.99/mo$8.99/mo+$1.00 (+13%)August 18, 2026peacocktv.com
PeacockPremium$10.99/mo$12.99/mo+$2.00 (+18%)August 18, 2026peacocktv.com
PeacockPremium Plus$16.99/mo$19.99/mo+$3.00 (+18%)August 18, 2026peacocktv.com
Apple MusicIndividual$10.99/mo$11.99/mo+$1.00 (+9%)July 17, 2026macrumors.com
PlayStation PlusEssential (1 month)$9.99/mo$10.99/mo+$1.00 (+10%)May 20, 2026pushsquare.com
PlayStation PlusExtra (1 month)$14.99/mo$16.99/mo+$2.00 (+13%)May 20, 2026pushsquare.com
PlayStation PlusPremium (1 month)$17.99/mo$19.99/mo+$2.00 (+11%)May 20, 2026pushsquare.com
Xbox Game PassUltimate$29.99/mo$22.99/mo−$7.00 (−23%)April 21, 2026news.xbox.com
Xbox Game PassPC Game Pass$16.49/mo$13.99/mo−$2.50 (−15%)April 21, 2026news.xbox.com
Prime VideoUltra (formerly Ad Free)$2.99/mo$4.99/mo+$2.00 (+67%)April 10, 20269to5mac.com
YouTubePremium (individual)$13.99/mo$15.99/mo+$2.00 (+14%)April 10, 20269to5google.com
YouTubeMusic Premium (individual)$10.99/mo$11.99/mo+$1.00 (+9%)April 10, 20269to5google.com
NetflixStandard with ads$7.99/mo$8.99/mo+$1.00 (+13%)March 26, 2026cnbc.com
NetflixStandard$17.99/mo$19.99/mo+$2.00 (+11%)March 26, 2026cnbc.com
NetflixPremium$24.99/mo$26.99/mo+$2.00 (+8%)March 26, 2026cnbc.com
Paramount+Essential$7.99/mo$8.99/mo+$1.00 (+13%)January 15, 20269to5mac.com
Paramount+Premium$12.99/mo$13.99/mo+$1.00 (+8%)January 15, 20269to5mac.com
SpotifyPremium Individual$11.99/mo$12.99/mo+$1.00 (+8%)January 15, 2026macrumors.com
SpotifyPremium Duo$16.99/mo$18.99/mo+$2.00 (+12%)January 15, 2026macrumors.com
SpotifyPremium Family$19.99/mo$21.99/mo+$2.00 (+10%)January 15, 2026macrumors.com
Disney+With Ads$9.99/mo$11.99/mo+$2.00 (+20%)October 21, 2025techcrunch.com
Disney+Premium (no ads)$15.99/mo$18.99/mo+$3.00 (+19%)October 21, 2025techcrunch.com
HuluWith Ads$9.99/mo$11.99/mo+$2.00 (+20%)October 21, 2025techcrunch.com
HBO MaxBasic with Ads$9.99/mo$10.99/mo+$1.00 (+10%)October 21, 20259to5mac.com
HBO MaxStandard$16.99/mo$18.49/mo+$1.50 (+9%)October 21, 20259to5mac.com
HBO MaxPremium$20.99/mo$22.99/mo+$2.00 (+10%)October 21, 20259to5mac.com
Xbox Game PassUltimate$19.99/mo$29.99/mo+$10.00 (+50%)October 1, 2025gematsu.com
Xbox Game PassPC Game Pass$11.99/mo$16.49/mo+$4.50 (+38%)October 1, 2025gematsu.com
Apple TVMonthly$9.99/mo$12.99/mo+$3.00 (+30%)August 21, 2025cnbc.com
PeacockPremium$7.99/mo$10.99/mo+$3.00 (+38%)July 23, 2025cbsnews.com
PeacockPremium Plus$13.99/mo$16.99/mo+$3.00 (+21%)July 23, 2025cbsnews.com
AdobeCreative Cloud Pro (formerly All Apps), annual plan billed monthly$59.99/mo$69.99/mo+$10.00 (+17%)June 17, 2025pcmag.com
NetflixStandard with ads$6.99/mo$7.99/mo+$1.00 (+14%)January 21, 2025cnbc.com
NetflixStandard$15.49/mo$17.99/mo+$2.50 (+16%)January 21, 2025cnbc.com
NetflixPremium$22.99/mo$24.99/mo+$2.00 (+9%)January 21, 2025cnbc.com
Microsoft 365Personal$6.99/mo$9.99/mo+$3.00 (+43%)January 16, 2025microsoft.com
Microsoft 365Family$9.99/mo$12.99/mo+$3.00 (+30%)January 16, 2025microsoft.com

How we check these prices

  • A price is what a new subscriber in the United States pays before tax, read on the company's own plans, help or news page on the day we checked it. Introductory offers, bundles and plans billed through a phone carrier are left out.
  • A change is dated from when it applied to new subscribers. People already subscribed usually get the new price later, at a renewal or after an emailed notice.
  • Each change links the company's own announcement when it published both the old and the new price, and a news report that gives both figures when it did not.
  • When a plan was renamed along with its price, the old price is the one its predecessor charged, and the plan name says so.
  • Every row is rechecked each quarter, and sooner when a service announces a change. The date at the top moves only when a price on the page changes.

Reuse this data

The full table, including each source link, is available as a CSV file. It is licensed under CC BY 4.0, so you may republish it, in full or in part, with credit to CustomSubs and a link to this page.

Know before the next renewal

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